Advertising | Articles
Traverso Archives
Traverso Archives
| Page 1 | Rainbow Stores Develop Newest Operating Plan Includes photo with P. G. Molinari showing the Rainbow Stores decal in his grocery's window |
|---|---|
| Page 2 | 3 Articles including 1st Anniversary |
| Page 3 | Rainbow Stores Excursion to C & H Sugar Refinery |
| Page 4 | Grocers Advocate article about excursion |
| Page 5 | L'Italia San Francisco News Clipping |
| Page 6 | Letter to members |
| Page 7 | Bulletin #17 to members |
| Page 8 | Telegram | 2nd Annual Banquet Card |
| Page 9 | Telegram |
| Page 10 | Rainbow Stores Annual Picnic | L'Italia Press |
| Page 11 | Block Print of 170 Pacific Avenue Rainbow Sales Volume Gains |
| Page 12 | Prosperity Sale |
| Page 13 | California Retail Grocers Advocate New Headquarters at 170 Pacific Avenue |
| Page 14 | Rainbow Grocers Move to Swell New Location |
| Page 15 | Pacific Coast Review | San Francisco Call-Bulletin |
| Page 16 | Burglary at Warehouse | Cup of Cheer Booklet Article |
| Page 17 | Confidential Bulletin to Members |
| Page 18 | P-B Grocery Grand Opening Sale |
| Page 19 | Various Articles about Picnic and Italian Kitchen Visit |
| Page 20 | Rainbow Stores 4th Annual Banquet |
| Page 21 | Various Articles |
7 August 1932 | San Francisco Examiner
Rainbow Stores Special Savings
10 December 1932 | The Wholesale Grocer News
Display ad for V. Traverso Co. | Rainbow Stores Savings Specials
Notice the pin used in corner to keep pages together
2-7 December 1936 | Unknown Newspaper
Lucky Lager Week | Listing of Member Stores
28 October 1938 | California Grocers Advocate
Something about V. Traverso Co.
27 October 1939 | California Grocers Advocate Convention Edition
3 Caricatures of brothers Vic, Bill and Jack
24 October 1941 | California Grocers Advocate
Congratulations to California Retail Grocers Association
circa 1944 | Advertisement from unknown source
May 1953 | Pacific Coast Review
Since 1917
Articles
20 June 1941| California Grocers Advocate
Rainbow Stores Cooperate in Raising Standards
24 October 1941 | California Grocers Advocate
1941 California Retail Grocers Convention Report of Equalization Committee by Jack Traverso
1953 | Psychological Pricing Guide provided by Butter Kernel Products
Nu-Deal Flat Top Beer Can
Grace Bros. Brewing Co., Santa Rosa, California
Gr 1. Lilek 582. USBC 103-39. From the David and Jane Stark collection.
Two-Bridges Beer
Bottle
Grace Bros. Brewing Co., Santa Rosa, California
Read article about the Grace Brothers Brewery whistle.