business
Notoriety
Grocers' Related Press | NewspapersSales Managers Visit Treasure Island!
December 1938
Jack visits Treasure Island before the opening of the '39 Golden Gate International Exposition
Traverso Archives
Ascherman Named President, Sonoma County Association
1 November 1940
Jack was the third speaker (second column)
Grocers' Convention in Chicago
24 October 1941
Note number seven photo of Jack and his team
Traverso Archives
16 October 1964 | Food Mart News
Jack Retires
23 October 1964 | California Grocers Advocate
Jack Retires
About the Rainbow Banner
September 1935
Pacific Coast Review
Construction Begun for New Spreckles-Russell Plant
November 1939
Fact-finding
Survey by Rainbow Stores
August 1941
Del Monte Advance News
Rainbow Stores Make Big Success of Del Monte Sale
February 1940
The Wholesale Grocer News
House Cleaning Sale
May 1941
The California Retail Grocers' Advocate
Rainbow Grocers Hold Watsonville-Salinas Banquet
4 November 1932
The San Francisco News, Retail Cooperator
9 July 1933
7,000 At Grocers' Picnic
PICNIC DRAWS S.F. MERCHANTS
Rainbow Stores Hold Fourth Annual Affair
The Rainbow Stores, sponsored by the V. Traverso Co., wholesale grocers, gave their fourth annual picnic on Saturday, June 25. Seven thousand people were there-grocers, their families, their customers, the manufacturers, their families, and "everybody."
Enjoy Fun
They cam from as far as San Rafael on the north, and Monterey on the south_7000 people-to enjoy just about the finest picnic people ever held by any grocery organization on the Pacific coast at any time in our remembrance.
In the morning a ball game was enjoyed in which the grocers carried off the "honors" with a 26-10 score, and in the afternoon the grocers again beat the manufacturers in the tug-of-war, a regular event at the annual picnic.
Music Furnished
Many games and races were enjoyed by young and old and a first class orchestra, through the courtesy of the California Baking Co., furnished dance music all the afternoon.
Rainbow Grocers to be Guests at Banquet
25 October 1932
Grocers Group of Three Counties Meets at Dinner
28 October 1932
Valley Personals
May 1933
Traverso to Talk before Marconi Club
24 March 1938
John Traverso to Speak at Session of Marconi Club
25 March 1938
Traverso Tells Marconi Club it can be Political Factor
26 March 1938
Santa Cruz Sentinel
Rainbow Stores Units Hold Get Together Meet
29 October 1932
The Fresno Bee The Republican
Fresno Couple will Leave Monday on Eastern Trip
13 January 1940
The Press Democrat
People You Know
19 October 1940
24 October 1941
Traverso Archives
Retail Grocers to Meet Tonight
11 October 1945
Head of State Grocers Guest Speaker
12 October 1945
Ascherman is Grocer Group Head
25 October 1950
Retail Grocers Elect Lagemann
13 October 1953
Carl Berger Re-elected Head of County Retail Grocers at Annual Meeting Here
15 October 1937
Grocers' Dinner Dance is a Big Success
12 December 1939
Sonoma County Grocers Annual Dinner and Meeting, Oct 17
12 October 1940
Grocers' Dinner Meeting, Hotel Petaluma
17 October 1940
Ascherman to Again Head Grocers
24 October 1941
County Grocers Meet Tonight
11 October 1945
H. C. (Cal) Ascherman Honor Guest at Testimonial Dinner by Retail Grocers of County
27 February 1946
Cal Ascherman Installs New Leaders for County Grocers: Grace Gasper again Honored
27 October 1947
State Director Cal Ascherman Installs Officers of Sonoma County Grocers' Association
27 October 1948
Grocers Chief Installed by Father
25 October 1950
Testimonial Dinner Honors Veteran Grocers' Secretary
22 April 1952
Honolulu Star-Bulletin
Grocery Men to Hold Luncheon Meeting
6 April 1949
Grocers to Meet Friday at Noon
7 April 1949
The Times
Advisory Board Scans All Likely Members
9 September 1958