business

The Annual Banquets and Picnics



Third Annual Banquet | 10 November 1932
Program
Fourth Annual Banquet | 16 November 1933
Program
Sixth Annual Banquet | 1935
15 February 1935 | The California Retail Grocers' Advocate
Rainbow Folks Stage Colorful Party
Eighth Annual Banquet | 1937
18 February 1937 | Eighth Annual Banquet
8th Annual Banquet  Ticket
Traverso Archives
Program
Ninth Annual Banquet | 19 December 1938
Program
Tenth Annual Banquet | 1939
March 1939 | The Dealer Call Bulletin
Hold Annual Rainbow Banquet

April 1939 | Pacific Coast Review
Good Fellowship Keynote at Rainbow Party

31 May 1939 | The Wholesale Grocer News
The Rainbow Food Stores, sponsored by V. Traverso & Co., San Francisco, recently celebrated their 10th annual banquet. Acting as hosts were the three Traverso brothers: Jack, Bill and Vic.

1939 | California Grocers Advocate
Rainbow Dinner Rates High Praise

Program
Eleventh Annual Banquet | 1940
The Wholesale Grocers News
1,500 friends and members of the Rainbow Food Stores, voluntary sponsored by the V. Traverso Co. of San Francisco, assembled on Dec. 3 at San Francisco for their eleventh annual entertainment and dance.

23 February 1940 | L'Italia
L'annuale banchetto dei "Rainbow Stores"

March 1940 | Pacific Coast Review
Rainbow Party Carries on Tradition

November 1940 | The Examiner Retailer
Rainbow Stores to Hold Eleventh Annual Party

Program


Twelfth Annual Banquet | 1941
March 1941 | Examiner Retailer, San Francisco
VOL 18 NO.4, Page 14
Click to Enlarge
Traverso Archives
5 March 1941 | Pacific Coast Review
March 1941 | Unknown Magazine Article

Program


Thirteenth Annual Banquet | 1942
10 March 1942 | The Wholesale Grocer News
Picnics
3rd - 1932 | 4th - 1933 | 11th - 1940

Rainbow Stores 3rd Annual Picnic
26 June 1932
third Annual Picnic Ticket
Traverso Archives

Article | Unknown Source


Rainbow Stores 4th Annual Picnic
29 June 1933
The San Francisco News


Rainbow Stores 11th Annual Picnic
Rainbow Food Stores Picnic | A Family of 5800 People
California Grocers Advocate | 14 June 1940

"A POET asked, "What is so rare as a day in June?" The Rainbow Food Stores answered, "When you find a picnic of 5,800 jolly, happy people, harmoniously enjoying each other's good friendship and fellowship." More . . .

L'Italia News | 4 Giugno 1940